Our Team

The Back Story

Have you ever heard the quote from John Lennon that “life is what happens to you while you’re busy making other plans”?

That certainly applies to me. As a nerdy, 20 year old computer science student, from a small town in the Midwest, my big goal growing up was to graduate from a good school and get a job making $60,000 a year.

Yet somehow, I found myself at Berkeley in 1994, designing third generation Internet software, just as the first generation of the public Internet took off. So I took my research, started a company, raised $20 million - and burned out twice.

After the second burnout, I had a spiritual “wake up” experience, walked away from Silicon Valley, and immersed myself in 6 years of full time personal and spiritual growth.

I felt a strong calling to help spread consciousness raising work, so I hung out my shingle as a life and executive coach, but struggled to get clients at even $350 a month.

The thing was, I was really good at business. But when it came to selling transformational services, everything I knew from my years as an entrepreneur stopped working.

It was bizarre.

I knew I was on course, doing the work I was meant to be doing, yet it was like I’d hit a wall. And as I started talking to others, I found out that they were hitting a wall as well.

So despite being REALLY clear that my calling did not have anything to do with all “that old selling and marketing stuff I used to do” I started trying to figure out what was going on.

Over the next four years, I learned the hard way why traditional business is the opposite of what works for selling transformational services. I discovered what to do instead. I used this new approach, called Selling By Giving, to launch my own practice. And I started helping others.

While it was never something I planned on, after ten years, Selling By Giving is being hailed as a breakthrough - as a new, different, more conscious, more enjoyable way to attract and enroll your ideal clients and patients.

It’s worked for me. It’s worked for others. And I look forward to hearing how it works for you.


Hi, We're Brian and Nicole


Brian Whetten, Ph.D.

By the age of 30, Brian had earned a Berkeley Ph.D. in computer science, raised $20 million for two Silicon Valley startups, become an internationally known academic and speaker, been part of a $400 million IPO, repeatedly made and lost millions – and burned out twice. After an emotional and spiritual crisis, he left his career for six years of full time personal growth work, including a M.A. in Spiritual Psychology from the University of Santa Monica.

Today, Dr. Whetten serves as an executive coach, leadership consultant and keynote speaker. He helps business leaders turn soft skills into hard results while also creating lives they love; and he helps transformational leaders make a bigger difference in the world while also building businesses in ways they love.

Brian is the author of the #1 International Amazon Best Seller, Yes Yes Hell No! The Little Book for Making Big Decisions, and he writes a regular column for the Huffington Post. With diverse appearances ranging from NBC to MIT, he is considered one of the foremost experts in the fields of conscious business and authentic leadership.

Dr. Whetten has worked with dozens of the world’s top companies, including Disney, Barclays Capital, Novo Nordisk, Invacare, KPN, and SAP; and he has coached thousands of coaches, counselors, healers and transformational leaders.

That said, what really excites Brian is his family. He lives in Los Angeles with his wife Nicole, where they spend much of their time wondering how their two daughters can be so cute.

Phone: 818-699-6101

Email: info@sellingbygiving.com

Nicole Whetten, M.A.

Nicole is an intuitive. She has an uncanny ability to understand people, often deeper than they understand themselves. She is able to directly sense people's truth, blocks and purpose.

Nicole couples this with a Masters Degree in Spiritual Psychology and ten years of experience as a master coach and healer.

With the birth of Annibelle, Nicole's services have become particularly treasured. As a full time mother, she only works with a few clients at a time, and her coaching slots are some of the most sought after services we offer.

Phone: 310-994-2625

Email: nicole@sellingbygiving.com

Jonny Roman, M.A.

Jonny was born with a strong sense of purpose, as well as a passion for helping people. Prior to getting his Master’s in Public Health, he worked for a social enterprise, leading teams, transforming communities, and doing service work throughout Latin America and the globe.

After meeting the love of his life and getting married, he went back to school, got a Master’s in Spiritual Psychology, and now serves both as our Operations Manager and one of our senior coaches.

Jonny has the ability to work with a wide range of people, including young professionals, up and coming entrepreneurs, new managers, middle managers, and junior executives.

Phone: 818-233-0603

Email: jonny@sellingbygiving.com

Ella McQuinn, MBA

Ella is a master coach and business leadership consultant. She specializes in supporting the leaders of values based businesses.

With 21 years of coaching experience and 10 years as a business executive, she is able to hold space for executives at almost any level.

Passionate about the environment, she serves on the boards of three non profit organizations.

She lives with her husband in their beautiful home on the shores of Nova Scotia.

Email: ella@sellingbygiving.com

Annibelle ("Big Shot")

Annibelle is our ambassador of joy, spreading laughter and light wherever she goes. An empath with boundaries, she inspires us each day, with her inventions, creativity, drawing, and flying trapeeze (yes...really...at 22 months...we tried to talk her out of it...but...well...watch the video.)

Leilanna ("Mighty")

Leilanna is Annibelle's partner in crime. A booty shaking Buddha with a wicked sense of humor. A born leader, she runs her preschool with one part kindness, three parts laughter, a strong sense of fairness, and cookies for all.

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