The Real Truth About Marketing

I have a lot of challenges. I wait until the last minute to do critical things. My office is a complete mess. And I’m probably at least a little bit spectrum. I drive my team – and Nicole – nuts.

At the same time, I’m a loving husband and father. I’m courageous with my choices. I care deeply. And I relentlessly seek after truth.

I don’t find truth. I don’t have truth. I seek after it. I follow it, like a white rabbit, no matter where it leads.

We all have the capacity to intuitively sense truth. We don’t always follow it. But the more we do so, the better life gets. (Or at the very least, the more interesting it becomes…)

For years, I’ve been struggling with the question of how to best use these emails. There’s a piece of me that yearns to be liked. There’s a piece of me that worries about my worth. There’s a piece of me that wants to show how smart I am.

And there’s a piece of me that seeks after truth.

I’m going to try just letting that voice speak more, while also seeking to be in connection with you. Let’s start a conversation about truth, and see where it leads.

Beginning with marketing.

Historically, marketing and truth haven’t always gone together.

Exhibit A: Beer Commercials. Exhibit B: Donald Trump.

Plus, in our industry, marketing is starting to become just another word for manipulation.

It’s a way to convince people to buy your stuff. Floods of emails. Telesummits. Product launches. JV partners. Last chance offers. Sales copy. Table rush.

Everyone knows it’s off energetically, but at least it was working financially.

Until now.

Large sections of our industry are imploding, as we speak. The old ways of marketing aren’t working, and behind the scenes, there’s a huge shakeup going on.

In order to get this work out there, we need to find new, more authentic ways of marketing. Ones that are fully congruent with who we are and why we do this work.

The truth of marketing is that at its core, it doesn’t care about truth. It cares about congruence.

Congruent messages travel. Incongruent messages don’t.

Donald Trump stands for conflict. It’s who he is. It’s what he promises. And with each tweet, it’s what he delivers. His marketing is all about conflict. And so is he. So it’s congruent.

Heineken beer stands for sex and attraction. With each glass, people become more interesting. It promises to make you attractive. And so long as everyone else is drinking, it delivers. That’s also how it markets itself, with an image of attraction. That’s congruent. It works.

The thing is, what do you stand for? What is the core energy, or frequency, of your work?

For most of the people we speak to, they’re all about purpose. They’re here to make a difference. Yes, they also want to make a great living, but the real reason why they do this work is to be of service to others.

Is that you?

If so, how can you market your services with the same energy that you deliver them?

That is the question that needs to be asked.

We don’t claim to have all the answers, but we have discovered some really interesting things.

For example, at its core, conscious marketing is about standing for your vision while meeting people where they’re at.

Your vision is bigger than you. It’s the world you yearn to see. Your purpose is how you contribute to that vision.

Here’s our vision. We’re looking for people who share it. That’s who we’re here to help. That’s who we most want to speak to. It’s who we most want to connect with.

What if you weren’t limited by money or marketing? What if you were fully serving as many people as you could? How much does that resonate, as something you want, both for yourself and others?

We’d love to hear your thoughts below.