October 21st – 23rd at the
LA Airport Crowne Plaza Hotel

Build the Business You Want in Ways You Truly Love

Are you a change maker?

Are you called to be making a bigger difference, but you just don’t know how?

Do the traditional ways of marketing and selling your services feel out of integrity and painful for you?

Do you wish there was a line of perfect, ideal clients or patients waiting for you, where you could just call them up and serve?

Do you feel frustrated because you have so much value to offer, and you know there are so many people who could use your services, but you don’t know how to reach them?

So what if it was made simple for you? What if you didn’t need to become a master of internet marketing or use manipulative sales tactics to get people to sign up?

And what if it was enjoyable? What if every single thing you did to build your business felt in full alignment for you?

What if there was a simple business in a box that helped you take care of all that structure, so you could just show up and serve?

There is. And we’re excited for you to receive it.

Come Join This Community of Authentic Leaders

With all you give to others, it’s time to refill your cup. For three days, come connect, share, laugh, dance, play…and receive. Here are just a few of the fellow leaders you’ll be sharing this event with.

Debra Poneman is a best selling author, keynote speaker and transformational leader. A mother of two. And Marci Shimoff’s business partner and CEO. Discover the spiritual success principles that she has taught to Deepak Chopra, Janet Attwood, Steve Farber and thousands of others, for over 35 years.

Experience the radiance of Parashakti, the founder of The Dance of Liberation, as she leads us in sacred movement.

Learn a revolutionary way of creating energetic boundaries from Dr. Paul Dugliss, founder and CEO of New World Ayurveda.

Discover the essential tools of wealth consciousness from Jennifer Taylor, CEO of Quantum Touch and the author of Love Incorporated.

Open your heart and receive deep inspiration from the sacred music of the one and only Craig Rigsby.

Laugh, live and love with our mistress of ceremony, Hemalyaa.

Feel yourself lifted by the sacred words of Reverend Greta Sesheta,
of the Agape International Spiritual Center.

And deepen your connection to Spirit through the Soul Song of poet extraordinaire, Christopher Fantozzi.

Oh yeah, and while you’re at it, discover a completely new, different, enjoyable, step by step system for how to build the business you want in ways you truly love.

It’s Time to Create the Impact You Want and the Money You Deserve

The world is changing. Fast. There are tens of thousands of people out there, looking for your help. It’s time to learn how to attract more of your ideal clients or patients – not through hard selling or manipulative marketing – but in ways you truly love.

You sense the changes that are happening. You’re called to help. You’ve been saying yes to your calling. You’ve done your inner work. And you have a ton of value to offer.

But up until now, no matter what you’ve tried, nothing’s really worked. There’s this huge gap between how you know you are meant to be serving, and how many people you’re actually managing to help. You’re working way too hard, for too little money. And you may be experiencing fear, frustration or self-doubt.

It doesn’t have to be that way.


Deep down, you know there has to be an easier, more enjoyable, more conscious way to build your business

A way that would allow you to live your dream, where you get to make a real difference, and also make a great living, doing the work you love – without compromising your intuition or integrity.

There is. It’s a new, proven, more conscious approach to finding and enrolling your ideal clients or patients. It took us ten years to learn the hard way. Thousands of coaches, counselors, healers, trainers and conscious entrepreneurs have used it to create breakthrough results.

And we’re excited to show you how.

I never planned to do the work we’re doing.

Hi, I’m Brian Whetten, and this is my wife Nicole. We’re the founders of Selling By Giving…as well as the parents of our two adorable daughters.

20 years ago, I was at Berkeley, developing third generation Internet software – just as the first generation got rolled out to the public. My dream had been to make $60,000 a year programming. Instead, my first job out of college involved raising $20 million dollars for two Silicon Valley startups. I learned a lot about business – really, really fast. I made and lost millions three times before I turned 30, and burned out twice.

With the second burnout, I had a spiritual crisis and wake up experience, and found myself taking a cliff dive into the “world of woo woo.” I quit working and spent years studying with all the best teachers, coaches, counselors and healers I could find.

But there was one thing I just couldn’t understand.

“Why aren’t people lined up for miles, to take advantage of this transformational work?”

I couldn’t figure out why it seemed that the more conscious people were, and the more value they had to offer, the harder it often seemed for them to build a business actually doing so.

Do you want to quickly discover what it took it took me years to find out? Then do this 30 second exercise.

Ask yourself two questions. First, on a scale of 1-10, how much intimacy does your work require? Are you offering superficial, commoditized services, or is your work more private and sacred?

Then on that same scale of 1-10, how much integrity does your work require? Are you okay with doing whatever it takes to make a buck, or are you only able to do things that are in full alignment with your intuition and inner truth?

Got it? Well, here’s what I had to struggle to learn. The more intimacy your services require, the more intimacy your marketing requires. And the more integrity you require, the more integrity your approach to selling requires.

The problem is that just about everything we see modeled in business is based on scarcity and stress. It’s based on Selling By Taking.

But that’s the opposite of what’s going to work for you.

This is the one thing that changed everything for me. The discovery that traditional business is the opposite of what works for selling transformational services.

But it’s pretty much the only thing that people are taught.

Until now.

Imagine. What would change if you had a full practice, where you were serving as many people as you could handle, with a 3 month waiting list?

How would it feel if you had such confidence in your business that you could take a luxurious, one month vacation each year?

And what if you were able to transform every single piece of your business, from marketing to sales to pricing to delivery, into a simple, easy, enjoyable system?


What if you could create the business you want in ways you truly love?

That’s what you’re going to learn how to do.

For years, the only way you could learn this system was by signing up for one year Practice Building Academy.

Now, the good news is that the Academy really works.

On average, Academy graduates have increased their incomes by $42,000 a year, with 83% creating at least a $15,000 a year jump. And virtually everyone has reported that their inner shifts were worth even more to them than their outer results.

The challenge is that not everyone is ready or able to invest the level of time, money and energy that the Academy requires. And right now, more than ever, there are so many people who could really use your help.

Which is why we created this transformational training.

In 3 days, you’re going to learn how to build the business you want, in this new, different, more effective, more conscious, more enjoyable way.

If you love providing your services, but feel conflicted or overwhelmed when it comes to selling and marketing your services, what you’re going to learn could change your life, save you tens of thousands of dollars, make you tens of thousands of dollars, and take years off the time it takes you to be successful.

No, this isn’t a get rich quick scheme. You have to be willing to do both your inner and outer work. No, we can’t take everything you’d get in the one year Academy and compress it into just 3 days. This is about a journey you walk, not just a class that you take.

And no, this isn’t just about making more money. It’s about growing your consciousness and helping others do the same.

And – if you’re courageous enough to be following your calling and turning it into your career, then yes – let’s help you do so in a way where you can make a bigger difference and also get paid really well at the same time. OK?

How to Build the Business You Want
in Ways You Truly Love

This is not a class. It’s a highly experiential, value packed, knock your socks off, transformational training.

In just three fun, uplifting, life changing days, you will be creating lasting breakthroughs in each of these six areas:

Connect With Your Purpose and Bring it to the World

At the live event you will…

  • Discover the real reason why people often feel like their purpose wants to go every direction at once
  • Connect with the line of purpose energy that wants to come through you
  • Ground your purpose and focus it in clear, enjoyable and productive ways
Confidently Own Your Value and Raise Your Prices

At the live event you will…

  • Discover the real reason why people feel conflicted over the value they offer and how to price their services
  • Learn the deep secret for how to consistently provide exceptional value
  • Claim your value and increase your pricing in ways you fully trust

Release the inner conflicts that have been holding you back

At the live event you will…

  • Discover the real reason why people procrastinate when it comes to selling and marketing their services
  • Increase your motivation in a positive, sustainable and powerful way
  • Learn how to get out of your own way
Describe what you do in clear and compelling ways

At the live event you will…

  • Discover the real reason why people struggle to describe what they do
  • Pick your niche in a way that works – and makes your heart sing
  • Find the invitations your ideal clients or patients are already offering you
Create Your Conscious Business Plan – And Do it in Crayon!

At the live event you will…

  • Discover the real reason why people struggle to create a plan that they trust
  • Shift from thinking like an employee to acting as a conscious entrepreneur
  • Craft a simple, step by step action plan you can really follow – Your Plan in Crayon
Make Friends With the Fears That Have Been Holding You Back

At the live event you will…

  • Discover the real reason why people feel so much fear as they walk this path
  • Learn how to tell when this means you’re going the right way
  • Master an extraordinarily powerful tool for releasing your fears in a sustainable way

Reserve Your Space

Join us Friday October 21st to Sunday October 23rd

This transformational training runs 9am – 6pm each day, with a surprise bonus Saturday night

To receive the highest value, we recommend you treat it as a 3 day retreat. It includes your healthy, delicious, catered VIP luncheon all three days

Regular registration is $597 or you can purchase a ticket for $997 at the door

You can also attend via interactive video conference – all the exercises, all the training, it’s almost like you’re in the room – all from the comfort of your own home!

Register to Attend In Person – $597Register to Attend Virtually – $397

The Crowne Plaza Hotel has a free shuttle from the Los Angeles International Airport. Please give them a call at 888-315-3700 to reserve your room or click here to book directly on their website.

Your registration also
comes with these bonuses…

Your Fast Path Strategic Planning Process ($500 Value)

In this three part planning process, which includes a 60 minute individual session with one of our senior Selling By Giving coaches, you will…

  • Get crystal clear on your inspired and grounded vision
  • Determine the 10% of your actions that are going to create 90% of your results
  • Uncover the roots of any blocks that have been holding you back

Your VIP Luncheon All Three Days ($297 Value)

Enjoy a healthy, delicious, catered, 3 course VIP luncheon all three days.

Every single person at this event is a VIP. Sit down and connect with this extraordinary group of authentic leaders. Everyone will be seated in the same beautiful room.

This bonus includes any special food requests you have, as long as you email them to chris@corecoaching.org by October 14th.

Making Friends With Your Fears License ($1000 Value)

Learn how to use this extraordinarily powerful tool for releasing any of the fears that have been holding you back.

Then receive a license to use this tool with YOUR clients or patients. Royalty free.

30 Day Exceptional
Value Guarantee

The first law of conscious business is Provide Exceptional Value. The last thing we want is for you to sign up and not receive WAY more value than you paid for. So come and play full out with us for 3 days. Take what you’ve learned and try it out. And if for any reason you aren’t WOWED by the value you received, we’ll happily give you a full refund. (Though we have to say, you’d be the first person in five years to ask for one.)

Register to Attend In Person – $597Register to Attend Virtually – $397

Questions? We’re Here to Support You!

If you think this is a fit for you, then please – sign up! We’d love to have the opportunity to share this time with you, and we can’t wait to discover the breakthroughs you’re going to create.

And if you’re not sure, or if you have any questions – please ask! Call Carol at 305-895-1866 between 9am – 9pm Eastern time or email her at carol@corecoaching.org. She’s one of our coaches and she’d be happy to help you get clear whether or not this is a fit for you.

Early registration ends on September 30th at midnight. So please – if this calls to you – take action today.

What people are saying about this
new, proven, conscious system…

  • Selling By Giving is the best approach I’ve seen in the last ten years in this industry. I was so impressed that I hired Brian and Nicole to coach me and my team.

    Jack Canfield 500 Million Copy Best Selling Author
  • I just completed Brian’s [live Selling By Giving] retreat…. For the second time. I took it the first time this July and It was amazing. I was a brand new coach. I didn’t have any clients. I started my practice in September. It’s December now and since then I have 7 full-time clients. I’ve created $18,000 in contracts. The value I’ve received from this program is amazing. I’m going to continue working with Brian over the next 12 months and I can’t wait to see where his teachings and tools will take my practice. If you’re thinking about making the investment this weekend it’s wonderful.

    Elsie Storm Transformational Coaching
  • I have the utmost respect and love for Brian, because he helped me get to the place of integrity and alignment that I value most. He has mastered the process of heart-centered enrollment, of how you stand in integrity, in that place of loving the enrollment conversation and loving business.

    Max Simon CEO of Big Vision Business
  • Thanks to Brian, I increased my income by $74,600 in one year. This stuff works!

    Susan Ortolano Relationship Coach
  • I have often stated that I wish I could find someone who does for me what I do for laboring women. Well, Brian Whetten has become my money doula. If you have the chance to work with this brilliant young man, run towards the opportunity as fast as your heart will carry you.

    Tanya McHale Monitrice and Pregnancy Coach
  • It has been a complete paradigm shift. I don’t think anyone out there is offering this. It is very, very unique. I also had some tremendous spiritual shifts this weekend that I was not expecting to get.

    Amy Allen Energy Healer and Transformative Teacher
  • Brian is a gift in the business and transformational world. As a speaker and author in the personal development field it was very difficult for me to integrate the business aspect and transformational work. There used to be extreme conflict between making money and helping people. In fact, it was such a pain point that for years I would over extend myself with my work, until I met Brian and gained great insight. Brian’s teaching and training not only addresses how to build a business with transformational work, he explains why healers and transformational leaders collectively struggle with this and most importantly how to move through it. His heart centered approach helps you get aligned with your purpose and move towards what you are meant to be doing on this planet, while creating a financial flow.

    Makayla Léone Speaker & #1 Best-Selling Author
  • We received this [strategy session] ahead of time, asking where we were, where we wanted to be, and what was getting in the way. I utilized what I learned and the week before I came to the event I literally got three clients at $3,000 each, signed sealed and delivered, utilizing just what I learned. The sky is the limit. If you are considering anything you definitely want to work in some way with Brian Whetten. His work is amazing and his team is awesome as well.

    Dr. Marilyn Joyce Healer and Coach
  • If you get triggered (like I do) around selling your services…run – don’t walk – to get some of Brian’s material. This stuff is amazing, and I hope you find as much value from it as I have.

    Doug Miller Executive Coach

Join Us At The Practice Building Breakthrough

Sign up by clicking the button below! We look forward to seeing you there.

Regular registration is $597 or you can purchase a ticket at the door for $997.

And if you’re feeling both inspired and scared or conflicted? Terrific! That’s a Yes Yes Hell No – one of the best possible ways of knowing you’re on course, and making a great decision.

Register to Attend In Person – $597Register to Attend Virtually – $397